Kia Plan S for electric, autonomous vehicles

Kia Plan S for electric, autonomous vehicles

South Korea automaker spells out ambitious plan to popularize EVs.


Seoul, South Korea – Kia Motors Corp.’s Plan S mid- to long-term strategy aims to progressively establish a leadership position in the future automotive industry, encompassing electrification and mobility services, as well as connectivity and autonomy.

The Plan S strategy outlines Kia’s preemptive and enterprising shift from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles (EVs) and customized mobility solutions. The company’s ongoing brand innovation and profitability enhancement will support the two-track Plan S strategy targeting the shift toward electric and autonomous vehicles (AVs) as well as mobility services.

By the end of 2025, Kia plans to offer 11 EVs. With these models Kia is looking to achieve a 6.6% share of the global EV market (excluding China), while also attaining a 25% share of its sales from its eco-friendly cars. With the global EV market expected to gain strength by 2026, Kia is aiming for 500,000 annual EV sales and global sales of 1 million eco-friendly vehicles (excluding China).

Plan S EV strategies

  • Launch dedicated EV model in 2021
  • Establish 11-model EV lineup, reach 6.6% global EV market share by 2025
  • Sell 500,000 EVs, 1 million eco-friendly vehicles by 2026
  • Offer derivative EV models, dedicated models with differentiated pricing, specifications
  • Nurture key developed markets for EVs; achieve 20% sales share out of all Kia models by 2025
  • Selectively introduce EV models in emerging markets; raise sales of ICE vehicles
  • Adopt development system for EV architecture

Plan S mobility strategies

  • Provision customized mobility solutions
  • Pursue mobility services based on EVs, AVS, enter purpose-built vehicle (PBV) business
  • Establish Mobility Hubs in cities with stricter environmental regulations and greater use of EVs; provide eco-friendly mobility services
  • Explore new logistics, car maintenance via Mobility Hub business models

Kia plans to invest $25 billion by the end of 2025 to establish leadership in vehicle electrification and diversify its business. By the end of this period, Kia Motors is targeting a 6% operating profit margin and 10.6% return on equity (ROE) ratio to secure the necessary capital and maximize shareholder value.

“As the auto industry undergoes turbulent changes, today is also an opportune time for Kia Motors to radically transform itself into a global enterprise dedicated to spearheading customer value-led innovations,” said Kia Motors President and CEO Han-woo Park. “Kia Motors will actively innovate to take on the challenges ahead, identifying and capitalizing on new opportunities to propel the company forward.”