Cleveland, Ohio – General Motors doubled down on electric drive with $2.2 billion in plant spending announcements to support electric vehicles (EVs) and debuted the $113,000 GMC Hummer EV Edition 1, what the automaker is calling an electric super truck due out late next year.
“We are committed to investing in the U.S., our employees and our communities,” said GM Chairman and CEO Mary Barra. “These investments underscore the success of our vehicles today, and our vision of an all-electric future.”
In the last 19 months, GM has committed to invest more than $4.5 billion at three U.S. manufacturing sites to prepare those facilities for EV-related vehicle production. In January, GM announced it was investing $2.2 billion at its Detroit-Hamtramck Assembly, now known as Factory ZERO, Detroit-Hamtramck Assembly Center. That plant will build the Hummer and the Cruise Origin autonomous vehicle.
The first edition of the GMC Hummer revives the name of GM’s former giant SUV line, derived from military vehicles. Those gas guzzlers went away during the Great Recession, but the name will live on in zero-emissions form. The truck coming out next year boasts the performance levels needed to justify its six-figure price tag: 1,000hp, 11,500 lb-ft of torque, 4-wheel steering that will allow diagonal drive mode,35” wheels, and a 350-mile range.
“The GMC Hummer EV is revolutionary, defying what the industry thinks of as a pickup truck,” said Duncan Aldred, vice president of Global Buick and GMC. “The Edition 1’s tailored off-road content will make HUMMER EV’s unprecedented capability and zero-emissions a very special proposition for customers.”
While the truck will start with a lofty price tag, GM has plans to lower pricing in future years with a $100,000 version in late 2022, and $90,000 model in early 2023, and an $80,000 version by early 2024. Those future editions will have fewer features than the Edition 1 model.
Along with the upgrades to Factory Zero to build the pickup, GM is spending heavily elsewhere to support its EV goals. Plans include:
- $2 billion in Spring Hill (Tennessee) Manufacturing to build fully electric vehicles including the luxury Cadillac Lyriq; paint, body shops major expansions, comprehensive upgrades to general assembly area – machines, conveyors, controls, tooling
- $100 million in Lansing Delta Township (Michigan) Assembly to produce next-generation GMC Acadia (moving from Spring Hill to make room for the Cadillac EV)
- $32 million in Flint Assembly for future production of heavy-duty Chevrolet Silverado and GMC Sierra pickups
- $17 million in Romulus, Michigan, propulsion plant to enhance automation and increase capacity of 10-speed truck transmissions
- $3.5 million in Orion (Michigan) Assembly; $750,000 in Brownstown Charter Township, Michigan; additional production of Cruise AV test vehicle at Orion Assembly
GM’s Spring Hill plant will continue to make Cadillac XT5 and XT6 crossovers.
About the author: Robert Schoenberger is the editor of Today's Motor Vehicles and Today's eMobility and a contributor to Today's Medical Developments and Aerospace Manufacturing and Design. He has written about the automotive industry for more than 19 years at The Plain Dealer in Cleveland, Ohio; The Courier-Journal in Louisville, Kentucky; and The Clarion-Ledger in Jackson, Mississippi.